Little Tim was very happy!
He had won a game with friends and his reward was a marble. The small round marble meant big to him – he loved to play with it. 
But as he was walking home playing with his prize, it suddenly slipped from his small hands and bounced off! He ran behind it trying to catch it, but it was too late! The marble led him to a narrow alley.
An alley full of other green round little marbles.
Where did his innocent precious little marble roll off? How does he find his amidst a million others?
If you own a website, you perhaps face little Tims fate.
You have a website on the internet – where there are a million other similar websites. How does one find yours?
Search Engine Optimization – spotting your marble!
Now, we are not sure about the marbles, but Search Engine Optimization can help you with the websites. If you practice it well, your website will stand out distinctly from the others!
SEO is an internet marketing technique adopted by many to “drive traffic” to their websites. In simpler terms, SEO is adopted to make as many people as possible to visit a website.
If your business is limited to a single street, you can lift a mega phone and announce your existence and invite people to your store. But we are talking about your website on the internet – a vast ocean! In that case, SEO is one of your mega phones.
A powerful one at that, too!
How is SEO practiced?
Some of the most widely used SEO techniques are link building, on page and off page optimization, keyword optimization and so on. We shall discuss these methods in detail in the following posts. But the point is these methods are devised in such a way as to promote the website from every angle.
If the customer enters a term on search engines, keyword optimization is at play. If a person visits your website, you have to make him/her linger on the site. Link building does the trick. So there are many methods and techniques devised anticipating every possible move of the user. Whichever way they go, effective SEO would bring them back to your website!
Why SEO?
There are other marketing techniques such as Pay per click campaigns. While they are effective, they could be very expensive. A business at the preliminary stages would not be able to afford such expensive campaigns. On the other hand, SEO does not cost a fortune. In fact, you can learn to do it yourself. But it is always better to hire an SEO analyst.
Therefore SEO is a simple, effective and affordable internet marketing technique that any start-up business can adopt.
So, whats the moral of the story?
Perhaps you are thinking – little Tim has an alternative. He just wants a marble. He has an alley-full. He could pick one and walk away! 😉
Well, maybe Tim can. You cant! You have to find a way to make your marble distinct from the rest and SEO is one good way of doing so!
Are you practicing SEO to promote your website? What is your experience with SEO? Share your thoughts by posting your comments below!
