Today, in this digital world, smartphones have become a necessity more than a luxury. More and more people are using mobile devices to browse the internet. Responsive Web Design (RWD) is a feature in smartphones and tablets which allows the crafting sites to automatically respond to a users environment, based on their platform, screen size and orientation.
There is a decline in number of people accessing the internet via desktop since responsive web design has become a central feature of modern web design that makes mobile browsing much simpler and easier.
Wondering if your website should also be optimized as responsive? Well, think no more! Moving towards responsive adaptive design for your website will ensure success of your business. Here are 5 reasons why your website needs to be a responsive one.
1. Increase in Mobile usage
Smartphones and tablets are convenient methods for users to access information 24/7. Most users want information instantly which is easy to understand. Users relay on mobile devices from online banking, shopping, job search to information on government services. Not having a responsive website for your business may drive apart your consumers.
2. Google prefers mobile responsiveness
Googles latest algorithm favors mobile friendly websites. It also offers penalties for those websites failing to meet its standards for mobile friendliness. Responsive design is one of the major factors preferred for search engine optimization.
3. Provides best user experience
If your customers are frustrated with your site then they will go to your competitor instead. Provide your users with the best experience possible as they deserve it. Users will access the same content tailored to their device ensuring a happier experience. Responsive design also helps retaining the customers attention and also helps sites to load faster.
4. People love social media
Social media activities occur more in mobile devices rather than in desktops. Most of the consumers are using smartphones and tablets to connect with various brands through social media platforms. It is important to invest time in building a gratifying online experience for your mobile users so that they do business with your brand.
5. Responsive is adaptive
One of the major advantages of a responsive website is that it adapts to different screen sizes that will help consumers have improved browsing experience. Responsive web designs will be adaptive to future devices which will help to display same content through multiple devices and look fantastic throughout all. So, if your site is designed as responsive, it will have a positive impact on your business and your mobile users will be happy.
If you do not have an effective mobile friendly website, then design a responsive one soon. All you need to do is contact us and we can help your build the best with todays changing market trends.
