Create a list of businesses that provide services or products that are complimentary to yours. If you run a water, fire damage restoration company this list could include plumbers, electricians, insurance agents etc.
Create a referral program and market to these folks. This referral program should pay a fee to these companies when a customer is sent to you.
To make this referral process more effective, provide your referral partners with customized coupons or cards that will allow you to track the referral source easily and correctly.
Pay your referral source in a timely manner and enjoy the additional revenue you get out of these business relationships.
From Integra Global Solutions Corp, a bookkeeping services and medical transcription service company.