Create a database with spouse’s information. Send mailing on events such as Mother’s day, birthday etc.
You can send customized information based on the customer’s purchase patterns as well.
Spouses more often than not are a major influence in decision making.
From Integra Global Solutions, a medical transcription sevice provider
Make it a requirement that the management walks the floors and spends time with customers periodically. They should record the feedback from the customers on what changes, improvements needs to be made. Try to get the contact information from your customer who mentioned the idea.
These ideas should be discussed and the useful ones implemented. After implementation a Thank you note with a complimentary gift can be sent to the client who suggested the idea. This would generate more word of mouth referrals.
From Integra Global Solutions Corp, a business outsourcing services provider.
Use the warranty cards that you receive back from your customers to generate repeat business. Send a coupon for another product after you receive a warranty card. This opportunity can be used to upsell or cross sell your products.
From Integra Global Solutions Corp
A bookkeeping outsourcing services provider.
Create a fictional name (say John Doe) and a toll free number. Display this number prominently in the service areas of your business. Train the sales folks that when a customer requests this name they should be immediately transferred to John Doe, no questions asked. John Doe should be a senior level person in the company and should take the call no matter what they are doing currently.
Word will soon spread among the employees as to who is answering the phone and you will soon notice the customer complaints decreasing and service levels improving. Reduced customer complaints and increased repeat business go hand in hand.
From Integra Global Solutions Corp
A bookkeeping, medical transcription and outsourcing services provider.
Create a way for your customers where they accrue points for the services they pay for. These points can be used to redeemable after a certain period of time.
From Integra Global Solutions Corp
A bookkeeping, medical transcription and outsourcing services provider.
If you are a mortgage company, a good way to retain and increase customer base is to offer an automatic interest rate reduction loan. This loan would automatically refinance if the going rate lowers by a percentage set by you say 0.25% below the rate the customer borrowed at. You can also set other conditions such as that the customer has to be stable and in good standing and have good credit rating etc.
From Integra Global Solutions Corp
A bookkeeping outsourcing service provider.
The blog by Steve Ruscinski mentions about this easy opportunity to get noticed and get publicized.
http://smallbusinessceo.blogspot.com/2006/10/get-your-business-famous-with.html
Create a reward structure where you award employees who go beyond their normal call of duty to please their customers. Reward and publicize the employees who have done a superior service.
This not only helps you to get high customer satisfaction level and continued business but also provides job satisfaction for your employees as well.
From Integra Global Solutions Corp
A bookkeeping outsourcing, medical transcription and business outsourcing services provider.
Giving to charities does not have to be an expensive proposition. A way would be to have your clients vote for one of the charities you have picked. The highest voter gets your charitable contribution say $300 or $400. You can email the results to your customers.
This creates an awareness amongst your customers that you care about the community and gives them something else to relate to you with.
From Integra Global Solutions Corp
A bookkeeping, medical transcription and outsourcing services provider.
Give your customers an incentive to join your newsletter. On the newsletters teach the customer about you Use a system with which you can understand your customer interests Reinforce by sending targeted customized incentives. Start creating profits.
From Integra Global Solutions Corp
A bookkeeping, medical transcription and outsourcing services provider.
A few gift ideas for repeat customers
Reward and reap the benefits
From Integra Global Solutions Corp
A bookkeeping, medical transcription and outsourcing services provider.
Write a few paragraphs about the products you sell. Write about the product or the company’s history and a warm thought about it. Attach the note to your product so that your customer can read them. In addition to just looking at the product it gives a sense of warmth and a community feeling.
Similar tactic would work with service providers as well.
From Integra Global Solutions Corp
A bookkeeping, medical transcription and outsourcing services provider.
Create a community of your clients, either online or by having an event that would be useful for your clients.
You can answer some of the clients questions during this time as well as act as a networking group where your clients can mingle to make new alliances.
From Integra Global Solutions Corp
A bookkeeping, medical transcription and outsourcing services provider.
Bundle a free gift along with your product or service, periodically or during certain periods of the month of year, to jog more repeat business.
You can use items your neighboring business sells to do this as well.
From Integra Global Solutions Corp
A bookkeeping, medical transcription and outsourcing services provider.
Offer a surprise gift when a customer purchases your product.
You can set a criteria that you will offer the gift only for purchases above a certain amount of money.
It does not matter whether the customer is new or repeat. This would make your customer think of you to spread the word around.
From Integra Global Solutions Corp
A bookkeeping, medical transcription and outsourcing services provider.
